All great brands must start somewhere. Usually it's the result of some need that an innovator finds the first solution to. Some of the best brands were started by serendipitous luck. Others after years of research. Apple was started in a garage by two renegade kids named Steve in California. One was in a genius engineer who wanted to give their product away. The other was a "once a century" visionary who wanted to sell a million of them at crazy high prices. Regardless of what they intended the Apple 1 and Apple 2 were a huge hits that propelled apple through years of non winners including Lisa and early Mac. Personal Computers started with this Apple 1 computer, eh board... input device and output device sold separately. Woz called this a "thing of beauty". Jobs was already dreaming of iPads...
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