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innovation

January 19, 2011

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If you aren't failing regularly then you aren't innovating hard enough. ~Someone

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gold coast

I grew up surfing the local Santa Barbara breaks from Rincon to Jalama. This is a map of where my friends and i spent most of our time when we were not in school or at work. The water was clean, the air was cool and crisp, the waves were great and the friendships were amazing. Some of the best and most beautiful days of my life...

telsa roadster

Tesla Roadster In 2008, Agave was contacted by executives at Tesla Motors to provide Agave jeans and knits as "uniforms" for showroom floor employees. They felt that Agave was the perfect brand and the perfect product to represent the ethos of Tesla to their customers. Since then, Agave and its best retailers have held " Agave Denim & Telsa Roadster" event's all across the USA whereby store customers can either test ride or test drive a roadster and have me hand pack the perfect jean for them. I am very proud to be part of the early history of Tesla and the green transportation movement and I LOVE TESLA CARS! With the new Model S sedan on its way the auto world has been changed forever!

neiman marcus

Every once in a while a "big thing" happens in the history of a brand. One of those big things just happened. Agave's women's collection is now being sold by Neiman Marcus at their Dallas store. For us this is huge because growing our women's collection, now designed by my wife Lauren Shafer, is our #1 priority. Congratulations to the entire team at Agave and our partner suppliers but special congrats and thanks to Lauren, Marc, Kerri, Andy, Alberto & the Caitac crew for always believing and never giving up!

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